In the realm of sports brands, Nike has always been synonymous with popularity and demand.

However, Nike has encountered an unprecedented predicament.

In 2022, its market value plummeted by as much as 80 billion, and the goods in their warehouses piled up like mountains, as if telling an astonishing story.

This has piqued people's curiosity: Why have domestic consumers abandoned Nike, a brand they once loved?

What caused this dazzling brand to fall into a trough?

Let's delve deeper to uncover the truth behind it.

Over the past few years, Nike, as a representative of fashionable and high-quality products, originally won the favor of numerous consumers.

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However, a series of recent events have weakened people's trust in the brand.

A "Boycott Nike" movement has emerged in the market, with many people dissatisfied with Nike's stance on certain international issues, leading to a decline in the enthusiasm for purchasing its products.

A significant reason for Nike being abandoned by consumers in the Chinese market is its involvement in a series of behaviors that are unfriendly to the Chinese people, leading to a crisis of consumer trust and severe damage to the brand image.

In the past period, it involved issues related to Xinjiang cotton, and in