In June 2023, a variety of characters stand beneath a building every day, their ages may differ, but they all come for one purpose—to collect debts.

Above the building hangs a sign that reads "Evergrande Group," a place that used to be a dream workplace, now a place that bears people's curses.

What exactly happened to the Evergrande Group, which once had an annual income of tens of billions, to be reduced to having employees come to collect debts?

Was it due to the dereliction of duty by the management or market issues?

What will their future be like?

Compared to the Evergrande Group, people are more familiar with Evergrande Ice Spring, the mineral water industry.

However, it's important to note that during the Evergrande Group's heyday, it was just a secondary industry.

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The Evergrande Group was established in a very short time, less than ten years, but its leader has brought the company from being insolvent to an annual income of tens of billions!

Xu Jiayin, born in Zhoukou City, Henan Province in 1958, has had a strong interest in business and finance since childhood, and started his business career immediately after graduation.

At the beginning of his work, he joined the Zhongda Group, which was somewhat famous in real estate at the time, and made significant achievements in the company.

However, despite his hard work, the Zhongda Group did not increase his salary at all.

After his feedback was ignored, he decided to start his own company and no longer be subject to others.

With his passion, Xu Jiayin began to invest and operate in the real estate industry.

At the beginning, he was insolvent, sometimes even unable to pay his employees' wages.

But with his unique business and sales methods, he made homebuyers believe in the quality of his properties when they were equally cost-effective.

In this way, Xu Jiayin slowly developed, and his own assets continued to increase from tens of thousands to billions, and they were still rising.

Later, the Evergrande Group he established even ranked seventh among the top thirty industries in Guangzhou.

In the past, his assets even surpassed Jack Ma and Ma Huateng, and he could be said to have regarded money as just a number at that time.

But at this time, Xu Jiayin received an unexpected news, and Li Ka-shing, who was also in the real estate business, began to choose to sell his properties for cash?

This made him feel very strange at the time.

You know, around 2014, our real estate industry was in good momentum, and there was no need to sell for emotional or rational reasons?

So he didn't take this matter to heart, and even secretly bought the sold properties privately, intending to store them for sale later.

People outside also didn't understand Li Ka-shing's decision to leave when the industry was the hottest, and they all rushed to share a piece of the cake in this industry.

But when the facts are in front of us, we know how far-sighted Li Ka-shing's vision is.

2019 is a year that all real estate people are unwilling to mention, the arrival of the epidemic made everything disappear.

At first, people only thought it was a small cold and didn't care, until it affected everyone, and people realized they had to start protecting themselves.

Because of the invasion of this pneumonia, our various industries and economies began to regress, and people couldn't afford to eat, let alone buy a house.

In the industry, people couldn't help but sigh at Li Ka-shing's control over our real estate industry's lifeline, while worrying about the houses in their hands.

As for Xu Jiayin, the money in his hands once again became just a number, a number that kept falling.

Nevertheless, he, who has been in this industry since he started working, still doesn't believe in evil.

He believes that the rise and fall of house prices is a common thing, and now it's just the beginning, it will rebound.

But the fact is that he was slapped in the face.

After the epidemic began, the house prices have never shown any upward trend, and the decline is getting worse and worse, it can be said that there is no lowest, only lower.

Until now, it has been announced that Xu Jiayin has done his best.

According to the current report, the Evergrande Group has a debt of 1.96 billion, and the internal news has also come out that the Evergrande Group plans to lay off more than 95% of its employees within the next year.

At this critical moment, Xu Jiayin's short-sightedness was exposed again.

According to the exposure of insiders, Xu Jiayin cashed out 31.5 billion in real estate.

Such news is undoubtedly adding a handful of soil to the grave of the Evergrande Group at this time, accelerating its demise.

Compared with Li Ka-shing, Xu Jiayin's past glory far exceeds his achievements, but there is a big gap in the direction of future career development, and the crisis faced by the Evergrande Group now can explain everything.

Therefore, the person who really understands the way of doing business is not the person who has made a big career, but the person who knows the long-term interests of the future and knows when to stop.